WD-40 BIKE Announces Wrench of the Month Program

WD-40_BIKE_logo February 26, 2012 (Solana Beach, Calif.) WD-40 BIKE Company, a subsidiary of WD-40 Company, is excited to announce its inaugural Wrench of the Month program. Intended to shine a spotlight on the men and women behind the scenes at bicycle retailers nationwide, the program applauds those who repair, assemble, mend, and otherwise tend to the hundreds of details that keep our beloved bikes operating at peak performance.

 “The bike shop mechanic is often the un-sung hero of the cycling industry” offered WD-40 BIKE’s Mike Irwin, “There is a hidden story behind every well-running bike – that of a dedicated mechanic who takes pride in each machine and its rider. Our Wrench of the Month program is a salute to the folks who make riding safer, smoother and more enjoyable.”

Bike shop mechanics may nominate themselves or consumers may nominate their favorite mechanics via WD-40 BIKE’s online entry form.

Monthly winners will receive an assortment of WD-40 BIKE products and branded merchandise. Winners will also be featured in upcoming WD-40 BIKE social media promotions. A Wrench of the Year will be selected near the end of 2013, and accompany the WD-40 BIKE Tech Support Team to a major event to be named.

For more information on the WD-40 BIKE Wrench of the Month program, to apply, or to nominate a colleague, please visit the Wrench of the Month page on the WD-40 BIKE website.

About WD-40 BIKE Company

WD-40 BIKE extends the strength of the WD-40 brand with products formulated specifically for the cycling market. Partnering with cyclists and mechanics to keep the bikes they love in top condition, WD-40 BIKE allows both riders and bikes to get the most out of every pedal stroke. For product and company information, visit www.wd40bike.com

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